Tradiční lokální výroba jako atraktivita pro rozvoj cestovního ruchu: případová studie tradiční výroby šperků z drahých kamenů v Turnově

The diploma thesis deals with traditional manufacture as the attraction of tourism. The aim of the thesis is to evaluate the impact of traditional manufacture of jewelry on the attractiveness of a particular locality of Turnov. The theoretical part deals with this issue in general. Besides other it evaluate the foreign experience with traditions as a tourist attraction. The issue is practically solved on a concrete example of the Museum of Bohemian Paradise Turnov. Within the analysis of the potential, a questionnaire survey was carried out between the museum visitors and the results were subsequently verified with representatives of the local government and the management of the museum. Summarizing all the knowledge gained through the analysis of potential, the outcome shows a high tourism potential of traditional gemstone jewelery and proposals and recommendations were formulated: Especially the introduction of the "Guest Card of the Bohemian Paradise", improvement of the promotion, a closer cooperation between the private and public sector in the tourism sector and a larger amount of financial resources spent by the organizer of the museum in order to renovate outdated exhibitions.