Význam původu zboží (s využitím příkladu TM Swiss made)

The bachelor's thesis deals with the importance of the origin of goods. This concept is one of the main factors influencing the international competitiveness of a product on the market. The aim of the thesis is to test the hypothesis that "the origin of goods influences the competitiveness of the product on the market". The analysis assumes commercial policy measures, protection of intellectual property rights and marketing strategies. The analysis will be performed using a practical example of the TM Swiss made, specifically Swiss watches, on which the hypothesis will be tested. A summary of results will be presented. The first part defines the fundamental concepts of tariffs, its functions and meanings. The second section is dedicated to the origin of goods and how it can influence consumer purchasing behavior. The third part deals with intellectual property, trademarks, and the interconnection of international marketing and product placement in an international environment. The conclusion summarizes individual export data, the most important brands, the current situation and market risks.