Využití sociálních sítí pro Competitive Intelligence v organizacích

This diploma thesis summarizes the theoretical and practical part of the use of social networks for competitive intelligence in organizations. The basic concepts related to this topic are theoretically summarized. Both in the field of Competitive Intelligence and social networks. Representatives of social networks are described including these days utilization. Representatives are selected according to author, as the most important for organizations, their tools of analysis, process utilization, and subsequent monitoring of work and KPI evaluation for the proper and healthy functioning of the organization.From a practical point of view, the work deals with the introduction and functioning of the company Fishing Invest s.r.o. In this organization is analysed a way of entering social networks, their interconnection and another technical branch of social networking. Analytically, the market situation, the state of competition and its comparison with the selected organization are identified. The best social networking tools, managing and properly controlling your functionality are selected later in this work.