Loajalitní systém nad platformou Salesforce v souladu s GDPR

In my bachelor thesis, I deal with the issue of the newly arrived regulation on the protection of personal data. The aim of my work is to create a loyalty system over Salesforce platform in line with GDPR. I define concepts such as customer loyalty, loyalty system and its types. I evaluate the choice of point loyalty system as a type of loyalty system developed by me. I represent the possibilities of managing rewards in the loyalty system. The essential part is the definition of the concept of GDPR, what it brings, and what requirements for the loyalty system this new regulation raises. Because I develop a loyalty system on the Salesforce platform, in the introductory part of my thesis I also define what the concept of Salesforce means and what a Salesforce application means as it is the base for the whole system. After the theoretical part, I lay down the requirements for the loyalty system, which resulted from the definitions of the above-mentioned terms and which must be reflected in the application. I will measure them according to whether the request has been fulfilled or not. Based on these requirements, I implement a Salesforce application that will contain the logic and the loyalty system elements that are defined in the set of requirements. Finally, I will return to these requirements and evaluate whether they have been implemented or not.