Analýza německého trhu pro vstup a podnikání českých firem

The primary aim of this diploma thesis is to create a comprehensive information file for use by Czech entrepreneurs in determining whether Germany might serve as a potential target destination for their businesses. At the same time, it will serve as a guide to entering the German market and doing business effectively. The opening section presents the advantages of international trade to Czech exporters, along with information on potential forms of entry to foreign markets. Information is also offered on the institutional support available to them should they decide in the affirmative. A thorough analysis of the German market follows, as part of which the most significant influences, opportunities, and risks are defined, along with an analysis of the impact they might have on the business of Czech companies. The analysis also outlines the major trends and future direction in Germany. The final section imagines a scenario in which a Czech entrepreneur actually decides to expand to the German market. First, recommendations are made as to how a decision on potential entry should be made, which factors have the greatest impact in the FRG, and what information support for business is available. Establishing one’s own company presence is then discussed. Great emphasis is laid on selecting the best legal form of entrepreneurship, and a detailed description is given of the founding procedure for companies and subsidiaries owned by the entrepreneur in question. The final section focuses, among other things, on the German tax system—which has an immediate impact on the selection of legal form—as well as business location.