Kulturní specifika obchodních vztahů mezi USA a ČR

The topic of this thesis responds to the growing internationalization of business, which leads, among other things, to a need for knowledge and understanding of cultural differences. Individual national cultures have thus become the subject of closer research. In this paper, the aspects of American culture from the perspective of Czech national culture were examined. The research was divided into two parts, which corresponded to the research questions. The aim of the first part was to identify stereotypes and prejudices against American culture and the second part attempted to find American cultural standards. The outcome of this thesis is an analysis and comparison of these two findings and the recommendations for intercultural cooperation between Czechs and Americans. This diploma thesis can be therefore used as a source of information for Czechs who are preparing for work, study or other purposes in the US, or for those who are preparing to cooperate with US business partners.