Komparace veřejné a kulturní diplomacie Albánie a Kosova

This diploma thesis deals with the public and cultural diplomacy of Albania and Kosovo. Its aim is to analyze three selected dimensions of public and cultural diplomacy. These three dimensions include: 1) Strategies and objectives; 2) Tools; 3) Actors. The dimensions are then compared. The purpose of the comparison is to find out whether Albania’s and Kosovo’s approach resembles or differs. For a clearer assessment of Albania’s and Kosovo's approach to public and cultural diplomacy, a SWOT analysis is created, which is briefly commented on. The thesis is divided into five chapters, the first two represent the theoretical framework and define public and cultural diplomacy. The third and fourth chapters are the main part of the thesis, which is an analysis of the three dimensions mentioned for both countries. Within the fifth chapter, both countries are compared and their approach to public and cultural diplomacy is evaluated.