Busines games - Uplatnění na trhu

The thesis deals with the topic of business games, a tool for education used mainly in the corporate environment and at universities. The aim of the thesis is to determine the size and structure of the business games offer in the Czech market and devote itself to the application of this tool in practice.For the introduction to the topic of the work, we first introduce various types of managerial education and then the notion of gamification, which means using game principles in a non-gaming environment. Business games are an example of gamification of education.Next, the description itself and getting to know what business games are including a model example for a better idea.Than the thesis is decribing what the business games are and it adds a model example for a better projection of the topic.The following chapter deals with the market situation. It describes the two major age groups of the target users – generation Y and generation Z. These population groups are characterized by the fact that modern technologies play a more important role than for previous generations and prefer greater interactivity in education. This corresponds to the focus of business games. Adult learning is divided into formal and informal. The chapter also focuses on gaming education, which suggests that most people did not experience any game-based learning program, but the idea of education through games and simulations is very positive.To define the target audiences that business games are targeting as B2B, you need to first get to know the player's profile and the benefits for them. Then follows the definition of target groups for institutions that can use business games.The last part deals with introducing companies offering business games on the Czech market and getting acquainted with their offer. Then, the game offer is divided according to the specialization and shows how big the competition is in the individual areas of the thematic focus of the games.