Role jazyka při tvorbě politického projevu

This thesis deals with the aspects of linguistic devices used in political practice. The first chapter represents a theoretical framework and focuses, especially, on the resources of soft power, the dimensions of public diplomacy and its core approaches. The second chapter refers to a theoretical framework of political communication and defines its actors. The third chapter deals with public speech as a specific device of political communication. It elaborately describes what is the process of making a public speech including its preparation, deciding about the purpose of the speech and contains detailed study of specific linguistic devices used during speech writing. The last chapter analyses three public speeches presented by Czech president Václav Havel, Václav Klaus and Miloš Zeman in the European Parliament. It establishes a frame of reference and defines the main linguistic devices used in these speeches.