Suger-free komunita v České republice a její spotřební praktiky

The aim of this thesis is to find out the real incentives that cause reflective doubts or their approval, which then lead to a change in consumer behavior and connection to the Cukrfree community, which consumers have more confidence than the dominant system. The community is made up of members who have chosen to exclude refined sugar from their diet, largely reducing fructose and glucose. These reflexive doubts relate to orthodox health or national recommendations and the principles of eating. In the theoretical part, the thesis focuses on the characteristics of the community, the dominant ideology, the anti-ideology and the reflexive doubts. The research is carried out by triangulation of qualitative methods, including participate observation, document studies and semi-structured interviews. The result of the research is the discovery of distrust in expert systems, the desire for a healthy body and its prevention through diet.