Analýza business modelu podnikatelského nápadu

The thesis focuses on business model analysis of author’s business idea of project INC (abbrev. internet shopping center). The idea of this project is to transfer shopping malls into the internet medium and to offer customers to buy the most of their usually used products through a centralized e-shop. The aim of the work was to analyze this business intention within a business model and to determine conditions for potential realization. For this reason, the thesis was divided into theoretical and practical parts. The theorical section is dedicated to general explanation of problematic of startups and business models with the focus on definition of Lean Canvas model and its specific parts. This interpretation is followed by secondary research investigations related to a consumer’s shopping behavior in an online space. The introduction of practical section focuses on presentation of project with application of chosen Lean Canvas model on project INC. The business model thus created is tested through a primary research with an addition of thematic professional articles. In the conclusion of the whole thesis, the author evaluates the feasibility of the project and determines significant conditions for potential realization together with considered project intentions to the future.