Analysis of HR Practices in a Selected Company

We are currently living in a continuously changing world. Not only is everything being digitalized but we also see major trends like big data, artificial intelligence and the sharing economy arising. This does not only influence companies commercially, but it also has an influence on their way of recruiting. Where companies used to be checking CV’s and have face 2 face interviews, they currently use cultural fit tests, competence tests, games, video pitches and video interviews. This is a big change that might be easy for generation y, but generation x could be resistant. The aim of this thesis is to research the best way to recruit employees. It focuses on how recruitment processes change, what different ways of recruiting exist and what the best practices are. Thereby the candidate experience as well as the experience of the recruiters will be taken into consideration. The a focus will be on FrieslandCampina, its current recruitment process and how it might need to change its process to keep up with the current trends.