Sdílená ekonomika a využití crowdfundingu jako nového směru ve financování projektů

The aim of this thesis is to define the concept of shared economy and to give examples of services that are included in the concept. Main focus is on the area of crowdfunding, which is further elaborated upon in the practical part. The thesis also offers an insight into the evolution of the shared economy, its possible future development and it discusses advantages as well as disadvantages. This diploma thesis tries to explain the standard procedure of crowdfunding campaigns and their common phases, such as the preparation phase, campaign implementation and the post-completion phase. Two real-world examples are used to present an analysis of specific situations within each of the phases. For the purpose of this thesis a semi-structured interview with a representative of a crowd-funded project was used and analysed and the results are presented in the practical part. The project was published on the HitHit crowdfunding platform. The last part of the thesis summarizes key findings and facts.