Návrh televizního portfolia fiktivní telekomunikační společnosti v ČR – zahrnutí nových možností sledování audiovizuálního obsahu

The thesis reviews new possibilities of watching audiovisual content and their potential usability to be included in the offer of telecommunication companies. New services that mediate watching movies, series, or other video formats via an Internet connection become an integral part of the market. The first part of this thesis describes both, the new services and the companies that have entered the Czech market in the recent years, as well as the traditional companies that have been active for several decades. It is precisely detection of the current state, discovery of trends that have begun to emerge in recent years, and discovery of their perception by customers, which is aim of this thesis. To achieve this goal, the market was first described in detail by using already published resources and publicly available information. Subsequently, secondary data analysis was conducted, leading to the discovery of the trends. To understand the experiences, opinions and feelings of customers, in-depth interviews with seven respondents were conducted. The thesis gathers the documents that serve to make recommendations for telecommunication companies. This thesis should serve both professionals and customers, who want to get information about new possibilities for watching audiovisual content.