Projev manažerského modelu ve veřejné prezentaci firmy

This master‘s thesis focuses on studying currently used management models within companies and their transmission into their respective public presentation. The goal of this thesis is to utilize three different research methods and using these, applying both quantitative and qualitative approaches, examine, whether it is possible to derive the effective management model of an investigated company. The theoretical introduction encompasses definitions of basic management concepts, reasons for management innovations, explanation of traditional and alternative managerial methods, and lays the ground for basic lexicographic theory. The following analytical part examines both the assumed model from the perspective of executives employing semi-structured interviews, and the realistically perceived model by their employees, obtained from carried out surveys. These two analyses are then augmented by a frequency analysis of predefined lemmata within companies’ public presentation, based on which a management model was determined for each of them. The thesis discusses in its conclusion the possibility of employing such method for further analyses of companies’ effective management model derivation based purely on publicly accessible presentation.