Risk a revenue management v hotelnictví

As in other industries, even in the hospitality industry, paying business partner morale and business mix plays an important role in successful business. Poor payment morale can significantly affect the cash flow and, therefore, the hotel's payment capabilities. For this reason, it is desirable to include payment discipline not only in financial management but also in risk management. The study has shown that among the most risky payment discipline are business partners of Czech hoteliers from Greece, Portugal, Turkey and Italy.The business mix of business entities in the hotel industry is partly different from the commercial mix of the product-oriented industry. For a hotel as an entity, it may be difficult to maintain a range of business segments. By orienting a specific business mix, the hotel can maximize revenue through the different returns, costs and risks of individual segments. A study conducted using revenue and performance management techniques has shown that different business segments have different income impacts. It turns out that although common optimization strategies of income are generally useful, they can not be universally applied.