International Expansion Plan for Gentleman Store s.r.o. Company
Název práce: | International Expansion Plan for Gentleman Store s.r.o. Company |
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Autor(ka) práce: | Moravčík, Jan |
Typ práce: | Diploma thesis |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Srivastava, Mohit |
Jazyk práce: | English |
Abstrakt: | The thesis aims to determine whether an expansion to other European markets is a profitable choice for a Czech start-up company Gentleman Store, suggests the most suitable countries for expansion, entry mode and briefly shows steps that are to be taken in order to make the expansion successful. To reach the goal of the thesis, an extensive desk research was conducted to narrow down the choice of countries suitable for expansion. Then a qualitative research was conducted - for the 3 most relevant countries, a manager from a Czech company that has successfully expanded in that country was interviewed to see what is the best way of being profitable as a business in the given market. In the end, a feasibility study with a timeline, brief financial and risk assessment for the 3 most relevant countries was suggested. |
Klíčová slova: | Strategic analysis; Business strategy; Internationalization; Entry mode; Market research |
Název práce: | International Expansion Plan for Gentleman Store s.r.o. Company |
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Autor(ka) práce: | Moravčík, Jan |
Typ práce: | Diplomová práce |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Srivastava, Mohit |
Jazyk práce: | English |
Abstrakt: | The thesis aims to determine whether an expansion to other European markets is a profitable choice for a Czech start-up company Gentleman Store, suggests the most suitable countries for expansion, entry mode and briefly shows steps that are to be taken in order to make the expansion successful. To reach the goal of the thesis, an extensive desk research was conducted to narrow down the choice of countries suitable for expansion. Then a qualitative research was conducted - for the 3 most relevant countries, a manager from a Czech company that has successfully expanded in that country was interviewed to see what is the best way of being profitable as a business in the given market. In the end, a feasibility study with a timeline, brief financial and risk assessment for the 3 most relevant countries was suggested. |
Klíčová slova: | Business strategy; Strategic analysis; Entry mode; Internationalization; Market research |
Informace o studiu
Studijní program / obor: | Ekonomika a management/International Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 6. 12. 2017 |
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Datum podání práce: | 28. 8. 2018 |
Datum obhajoby: | 7. 9. 2018 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/64144/podrobnosti |