Zhodnocení dopadů konání vybraných eventů v Hlavním městě Praze na rozvoj cestovního ruchu: případové studie Pražského Majálesu a Prague Food Festivalu

This thesis focuses on evaluation of Prague´s Majáles (Open- Air festival) and Prague Food Festival and its impact on tourism in the capital city of the Czech Republic, Prague in 2018. The theoretical part focuses on explanation of tourism, events, event tourism and event marketing. The data analysis in practical part, which was obtained from the questionnaire, proves that these events are successful and the number of visitors throughout the duration of the festivals in Prague was higher, the number of visitors on Majáles was higher than on Prague Food Festival. Concurrently both events are the main reason to visit Prague. These conclusions can be considered, that both events improve tourism in Prague.The economic impact of visitors in Prague on these festivals is also evaluated using the application http://www.kulkal.cz/, which allows calculation based on certified methodology to calculate the economic impacts of cultural organizations. The software of this application was created thanks to the Mapping of Cultural and Creative Industries in the Czech Republic. This program is funded by the Program of Applied Research and Development of National and Cultural Identity (NAKI) in the form of a subsidy from the Ministry of Culture of the Czech Republic, updated with CZSO data November 2015.