Management inovací v éře digitalizace

The thesis is focused on the issue of innovation management in the era of digitization. Theoretical part of the thesis explains the new reality, features and challenges of digital transformation and the importance of innovation management as one of the prerequisites for ensuring the competitiveness of companies. Based on National Innovation System (NIS) the main task of companies and the state is to support and develop innovation. Foresight, rapid foresight and group dynamics are methods that enable NIS participants to innovate a common path to the future. The main aim of the thesis is to analyze the Russian innovation system. Attention is paid to the National Technology Initiative and one of the key directions of the program - Energynet ("Energy Market"). The Energynet was taken as an example to analyze the effectiveness of the program based on selected future-oriented method of work within a strategic session. The effectiveness of the strategic session was evaluated through an interview with key session participants. NTI SWOT analysis was carried out and recommendations were proposed. NTI is primarily an environment that brings together all key players and market participants. The methodology used makes it possible to consolidate participants' opinions for strategy development in a very short time. For future survival, the government, private companies and the scientific community should have an ability/should be able to adapt to the change.