Marketingový projekt na Instagramu v oblasti cestovního ruchu se zaměřením na rusky mluvící uživatele

This thesis is focused on the marketing use of the mobile application Instagram with an emphasis on personal blogs and the approach of project management view on them. The aim of the thesis is to find a functional strategy for successful managing of Instagram travel project focused mainly on Russian speaking users of this social network. The practical part is devoted to building a strategy for personal travel blogs on Instagram predominantly aimed at Russian speaking users of this platform. To achieve the results, I used quantitative research, a personal interview with a popular Russian travel blogger, and the results of the analysis made using the Socialbakers tools. For a more efficient organization and management of the work on a strategic marketing project on Instagram, a personal blog on Instagram is introduced through the prism of project management. The strategy includes all the steps for organizing a successful functional blog: describes the strategic launching of a travel marketing project, identifies the issues of proper blog management, recommends course of actions for the development of an account on the Instagram. The work will provide a detailed overview of current trends in sphere of personal Instagram projects and give suggestions for their more effective management and development.