Zhodnocení přínosu konání akce (eventu) Valašský mikulášský jarmek pro místní socioekonomický rozvoj v rámci mikroregionu Jižní Valašsko

This bachelor thesis focuses on evaluation of the contribution of the Valašský Mikulášský jarmek (VMJ) event for local socio-economic development within the microregion of Southern Wallachia. The theoretical part introduces the reader to the issue of territorial delineation of microregion, to local development and its theory and to the significance of event tourism development at the local level. The analysis of the economic ties resulting from the event, which was carried out in the practical part of the bachelor thesis, shows that in both 2013 and 2017 most of the expenditures were spent within the microregion Southern Wallachia. The positive impact on economic development as a result of this event is also shown by the calculation of the local multiplier (LM2) and by the survey of the investment of the profit to the development of the microregion. The social impacts of events are evaluated based on the interviews with visitors. The work primarily determines what economic links are created in the Southern Wallachian microregion as a result of organizing the events of the VMJ and whether the event of the VMJ also strengthens the social ties in the Southern Wallachian microregion.