Návštěvnost fotbalových stadionů a její poptávkové vlivy v České republice v porovnání se zahraničím

The work is primarily focused on attendance at football stadiums in the Czech Republic. The aim is to analyse selected factors in relation to attendance. All findings were compared with the situation abroad. Selected countries or football leagues are England, Germany and in some cases also the American-Canadian Hockey League (NHL). The thesis is divided into theoretical and analytical part. These are further divided into five subgroups, which also formed individual research sub-targets. The theoretical work analyses already existing researches and procedures in the field of attendance. The dissertation is in the theoretical work focused on individual procedures and approaches in the study of attendance at football, but also other sports. Comparison with examples from different parts of the world and applied procedures are used. The analytical part tries to transform these findings into mathematical-statistical outputs and trends. The biggest part of the dissertation consists of competitive equilibrium and various calculation procedures. A very positive outcome that supports the established hypothesis is the fact that the Czech consumer of the football match depends on the balance and unpredictability of the match. On the other hand, there is a fact that the change in lifestyle and market opportunities do not have a drastic impact on attendance. The paper brings new knowledge found in the examination of both the German and English football leagues and in the end is used as a recommendation. Finally, the whole work is completed with a questionnaire survey. In addition to publications, the results of the dissertation were also presented to the football clubs AC Sparta Praha and FK Dukla Praha, which also helped to achieve the goal by their approach and cooperation.