Firemní kultura Komerční banky, a.s

This bachelor’s thesis deals with the organizational culture of the bank Komerční banka, a.s. Its first part explains basic terms and concepts regarding to culture and mentions the elements, types and determinants of organizational culture. The concepts of a firm’s social responsibility and code of ethics are further introduced from a theoretical standpoint. A second part concerns itself exclusively with Komerční banka, particularly its inception, development and successes. A third part follows, analysing the corporate social responsibility of KB, specifically customer satisfaction, responsible entrepreneurship and the bank’s relationship to the environment, its positive approach to innovation, charity and its own employees. The practical part then arises from the results of a survey conducted with the help of KB employees. The work’s main goal consists in a characterization of KB’s organizational culture and the ascertainment of whether the bank’s culture typifies a strong or weak one. Another goal comprises the introduction of organizational culture as a means for the strengthening of an organization against its competition and as a source of competitive advantage.