Veřejná diplomacie v boji proti dezinformacím

Disinformation represents today a significant threat for democratic states. This master’s thesis examines how public diplomacy, which is also gaining popularity recently, could be useful in the struggle against disinformation. Its goal is to assess the utility of public diplomacy in the fight against disinformation on the example of the European Union. Through analysing how the EU is currently fighting disinformation and how public diplomacy tools could be used in this fight, the text strives to verify whether public diplomacy is a fitting defence against disinformation and whether it can provide comprehensive approach which would constitute an umbrella over all tactical measures of the EU in this area.The text first concentrates on the concepts of public diplomacy and disinformation individually, with the main stress on their recent developments. Further on, it proposes ways how concrete public diplomacy tools could be used against disinformation and presents concrete examples. In the third part, it discusses what kinds of disinformation threaten the EU today and how it fights against them. That is followed, in the last chapter, by suggestions of how public diplomacy could be better employed in this fight.