Úloha mezikulturní komunikace v mezinárodně-politických jednáních. Případová studie: Mexiko, USA

The thesis explores the role of intercultural communication in international negotiation. The aim is to find out whether and how cultural differences influence the effectiveness of international negotiation. The analysis of cultural differences was based on the theory of intercultural communication and it is based primarily on the methodology of cultural dimensions of Geert Hofstede. The methodology is then applied in the case study of American and Mexican culture. Examples of cultural differences are shown in negotiation of North American Free Trade Area (NAFTA). These findings lead to the conclusion that ignorance of cultural determinants leads to the creation of a cultural barrier that significantly affects the effectiveness of the negotiations. The ability to conduct intercultural communication is therefore becoming more important. Only then international negotiation can be effective.