Mapování stakeholderů FC Háje JM

This bachelor thesis elaborates on the theme of stakeholder mapping of the selected sports organization, namely FC Háje JM. The main goal of the thesis is, by qualitative methods, the mapping and the identification of stakeholders of the selected sports organization. Consequently, their prioritization based on the three attribute model, the Power and Interest Matrix and the socio-dynamic approach. The theoretical part of this bachelor thesis deals with the definition of the term stakeholder, their division, and description of the stakeholder analysis. In the practical part the area of research is firstly described, then by the help of the literature research, the stakeholders are prioritized. The snowball sampling method, structured and unstructured interviews were used for the stakeholder analysis. The result of this work is a comprehensive overview of the stakeholders of FC Háje JM and a determination of their importance for the organization.