Využití e-diplomacie státy a mezivládními organizacemi: komparace USA a OSN

The main objective of this thesis is to analyze how the intergovernmental organizations and states use social media as an e-diplomacy tool. The USA were chosen as a representative of states and UN as a representative of intergovernmental organizations. Besides the main objective, the thesis also asks questions what is the difference between usages of social media by both actors, if there is any at all, and if the actors use social media effectively. The history of e-diplomacy, its present and the explanation of theory, which is the base for social media usage effectivity evaluation, are included in the theoretical part. The usages of social media platforms Facebook and Twitter by each actor is analyzed in the empirical part. Then follows the comparison of the usages, which helps the author to deduce conclusions.