Společenská odpovědnost společnosti Lasvit

The aim of this thesis is to characterize corporate social responsibility and define its main pillars with a focus on the current trends in CSR. Based on the analysis of the questionnaire survey focused on the view of employees, this work proposes a new corporate social responsibility strategy for the Czech glass design company Lasvit. At the same time, the work also briefly discusses the use of CSR strategy in luxury brands. The analysis shows that Lasvit engages in corporate social responsibility activities, yet these activities are not systematic and comprehensive. There is no individual staff member responsible for developing, leading and optimizing the company’s CSR strategy and activities. Lasvit should put more focus on the internal aspects of corporate social responsibility, in particular, to ensure better mental health and work-life balance of its employees. The company should also develop more environmentally friendly activities and strive for greater sustainability. On the positive side, the company’s CSR activities are well-developed in the donorship and charitable giving side of things. Through its operations, the company follows and upholds the Czech tradition and values and contributes to the renewal of the local glass craft in Bohemia.