Vývoj a propagace webového portálu pro podporu turistického ruchu v České republice

The aim of this bachelor thesis is to describe the production of a web platform promoting tourist areas within the Czech Republic. The thesis furthermore aims to describe planning stage for initial promotion of this website. The purpose of the website is to make foreigners familiar with the opportunities that Czech Republic offers followed by leading the visitors make the next steps towards conversion that will generate an income. The theoretical part of the thesis focuses on the description of technological tools utilized during the website’s implementation, monetization options and services used for promotion. The explanation of the possibilities of monitoring and measuring all crucial statistical data follows. The practical part concentrates on the choice of a suitable editorial system, an affiliate program used to monetize a web platform, communication channels for promotion and subsequent implementation of these segments. The outcome of the thesis is an overall description of a web platform production with the use of an editorial system focusing on tourism and specification of a preparation of a marketing campaign supporting the visit rate when launching the platform.