Analýza marketingu společnosti Zonky z pohledu investora

This bachelor’s thesis is focused on the Czech P2P platform Zonky. The aim of this thesis is to evaluate the platform from the investor’s point of view, compare it with other investments options and provide a comprehensive description of the borrowing and investing process, which is necessary to understand the functioning of the entire platform. At first, the reader will be provided with information about how does P2P lending works in the world, based on which criteria we can divide P2P platforms a how is risk evaluated. After these basics and theoretical part, the only focus will be on the company Zonky. Who stands behind Zonky, what was the beginning of this platform, which ,,products” does it offer, how does the overall process work, what has changed since the beginning and besides more question this thesis will also answer what does the current investors think about Zonky and how they evaluate Zonky itself and also in comparison with other investment options.