Analysis of the e-mobility development and strategy of conventional and emerging car manufacturers in the automotive industry

Název práce: Analysis of the e-mobility development and strategy of conventional and emerging car manufacturers in the automotive industry
Autor(ka) práce: Aziz, Mandya
Typ práce: Diploma thesis
Vedoucí práce: Tyll, Ladislav
Oponenti práce: Martínez, Felipe
Jazyk práce: English
Abstrakt:
The purpose of this thesis is to identify commonalities and differences in e-mobility development and strategies between conventional car manufacturers and emerging car manufacturers. The analysis is based on Porter's Five Forces, the Innovator’s Dilemma, a total of 12 expert interviews from the industry, and additional research to support the analysis and interpretation of the findings. The findings show that conventional manufacturers have generally underestimated the disruptive nature of e-mobility and are forced to act quickly, especially with regard to battery technology. In addition, these companies choose different electrification strategies for their product portfolio. In general, there is currently a growing focus on the creation of a (digital) ecosystem outshining the importance of car production. This creates a new generation of automotive companies that are very similar to companies in the smartphone industry. Last but not least, emerging manufacturers are setting the trend for vertical integration in parts of the enterprise, especially in production and the supply chain, which impacts suppliers and conventional manufacturers.
Klíčová slova: development; car manufacturer; Automotive industry; e-Mobility; strategy
Název práce: Analysis of the e-mobility development and strategy of conventional and emerging car manufacturers in the automotive industry
Autor(ka) práce: Aziz, Mandya
Typ práce: Diplomová práce
Vedoucí práce: Tyll, Ladislav
Oponenti práce: Martínez, Felipe
Jazyk práce: English
Abstrakt:
The purpose of this thesis is to identify commonalities and differences in e-mobility development and strategies between conventional car manufacturers and emerging car manufacturers. The analysis is based on Porter's Five Forces, the Innovator’s Dilemma, a total of 12 expert interviews from the industry, and additional research to support the analysis and interpretation of the findings. The findings show that conventional manufacturers have generally underestimated the disruptive nature of e-mobility and are forced to act quickly, especially with regard to battery technology. In addition, these companies choose different electrification strategies for their product portfolio. In general, there is currently a growing focus on the creation of a (digital) ecosystem outshining the importance of car production. This creates a new generation of automotive companies that are very similar to companies in the smartphone industry. Last but not least, emerging manufacturers are setting the trend for vertical integration in parts of the enterprise, especially in production and the supply chain, which impacts suppliers and conventional manufacturers.
Klíčová slova: e-Mobility; strategy; development; Automotive industry; car manufacturer

Informace o studiu

Studijní program / obor: Ekonomika a management/International Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra strategie

Informace o odevzdání a obhajobě

Datum zadání práce: 7. 1. 2019
Datum podání práce: 15. 5. 2019
Datum obhajoby: 12. 6. 2019
Identifikátor v systému InSIS: https://insis.vse.cz/zp/68196/podrobnosti

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