Rakouský Alpský svaz - Alpenverein a jeho vliv na cestovní ruch

This thesis deals with the Austrian Alpine Association Alpenverein. The first goal was to compare the Austrian and Czech section of Alpenverein and the second goal was to identify possible areas in which the Czech section could improve itself and thus draw inspiration from the Austrian section - specifically from the Innsbruck section. In order to achieve the first goal, a questionnaire survey was created in which it became clear that the members are generally satisfied with the membership, and the most appreciated is the basic insurance package and discounts at mountain huts. In order to identify areas where the Czech section of Alpenverein could develop more, an in-depth interview was conducted directly at the headquarters of the Alpenverein in Innsbruck, thanks to which two strategies are proposed at the end of the thesis, which could lead to the growth of the Czech membership base and to the growth of the association as such.