Optimalizace řízení pobočkové sítě banky

The branch network nowadays plays its role as a primary sales distribution channel of bank products. It is therefore essential for a bank to have an effective network management in place. This work deals with problems related to an optimiziation of a branch network management through a reporting system. The general part is dedicated to the explanation of performance management methodology and description of the importance and transformation the bank branches have gone through. The second, application part demonstrates specific optimization proposals on a branch network managment model. The final part of this analysis presents propositions of simple layout reports that enable the whole process of branch network management.