Potenciál ČR pro rozvoj medicínského cestovního ruchu v porovnání s Indií

The aim of the diploma thesis is to evaluate the potential for the development of medical tourism in the Czech Republic and to create suggestions and recommendations that would help to boost its development in this country. In the thesis, the Czech Republic is being compared with India as one of the fastest developing destinations for medical tourism in the world. The thesis is divided into four chapters. The first chapter defines the term medical tourism and its significance as well as risks and provides the theoretical background for the whole thesis. The second chapter introduces India and its conditions for the development of medical tourism, including geography, demography, politics, economics, social environment, technology, legislation, natural environment and tourism. This chapter also describes the current state of medical tourism in India, focusing on services offered, competitive advantages, macroeconomic impacts of this form of tourism on India, its source countries and marketing strategy. The third chapter focuses on the Czech Republic and provides the identical analysis of its conditions for the development of medical tourism as of India. Based on the previous analyses of both countries, the potential for the development of medical tourism in the Czech Republic is compared with the potential of India. In the last chapter, a SWOT analysis of the Czech Republic is performed and as a result, the potential for the development of medical tourism in the Czech Republic is evaluated. Finally, recommendations on how to further develop this form of tourism in the Czech Republic are suggested.