Nekalé obchodní praktiky ve vztahu ke spotřebiteli

The diploma thesis focuses on unfair commercial practices in relation to consumer. The subject of the thesis concerns the field of law, which applies to every person, from small children across adults to elderly people.The thesis focuses on unfair commercial practices in B2C area (business-to-customer), i.e. unequal position between operator and consumer.The purpose of the thesis is to evaluate situation of unfair commercial practices in relation to consumer in the Czech Republic, i.e. evaluation of rights of those people in the area of consumer law. Another purpose is to ascertain if consumers know their rights and they are sufficiently protected. Last purpose is to find out if average consumers represent the majority in the Czech Republic.There were used following methods in the thesis. Mainly there was used description, analysis and synthesis of the examined data. In practical part of the work there was used method of questioning, following analysis and evaluation of obtained data.There were three crucial hypotheses during writing the thesis. First of all, so called trash-traders still exist and také advantage of weak sides of consumers. Second of all, consumers do not sufficiently know their rights in the area of unfair commercial practices. Last hypothesis is that the percentage of average consumers in the Czech Republic is lesser than it is supposed.At the end of the thesis it was ascertained out that so called trash-traders still occur, but they use different methods to deceive consumer than before. Next conclusion is that although most of the presentable sample of the questionnaire research would not be deceived on the basis of the questions, they agree with empirical model of consumer behavior, when consumer is not attentive and could be easily deceived. Next, consumers are not sufficiently informed in some areas of consumer law. At the end it was ascertained that the public would mostly appreciate media coverage of unfair commercial practices and improvement of inspection of supervisory authorities, for example the Czech Trade Inspection Authority.