Moderní podnikání ve financích a realitách. Podnikatelský plán na otevření pobočky OK POINT

In my bachelor's thesis I describe and then create a business plan for building a franchise branch doing business in the field of financial services and real estate.In the theoretical part, with the help of professional literature, I acquaint readers with basic concepts that generally relate to business, financial and real estate market in the Czech Republic, its structure, mention market entry opportunities and generally write about franchise business and the theory of business plan development.In the practical part, the draft business plan for the opening of the OK POINT franchise stone branch is prepared. Based on interviews with successful entrepreneurs of this franchise concept, I create a complete business plan here, including a marketing and financial plan. I focus mainly on summarizing the necessary costs and individual steps before starting a franchise business.My research shows that this business concept has great potential and for people with experience in the field, the franchise model may be easier for entering the market, than other market options.