Analýza mezinárodní expanze fitness centra na přikladu sítě Form Factory

Within this bachelor's thesis is described the international expansion of a Polish company providing fitness and wellness services. The purpose of the thesis is to analyze the success of this company's entry into the Czech market. This issue is very relevant, because as a result of international trade liberalization, expansion in the services sector has been gaining ground rapidly. The first part of this work examines the various ways of entering international markets. The main strengths and weaknesses of the most common ways of expansion are also highlighted. Therefore, for companies doing business in the fitness area, there are key points worth paying attention to. However, this work could be useful for any company operating in the services sector, as it focuses on the main activities that will help the company reach the international level. In the second part, the expansion steps are described on the example of Form Factory company. In addition, various internal company data gained after entering the Czech market are analyzed. Basing on the data obtained from this thesis, the expansion can be considered as a relatively successful one. Thus, the phenomenon of international expansion can be studied indefinitely.