HR marketing České televize na sociálních sítích

The aim of this thesis was to design a strategy of communication for Czech Television as an employer on social networks. The thesis is focused on university students and based on theoretical knowledge from professional literature and studies from practice. The work first describes the importance of building the employer's brand, then describes the various social networks and trends in their use. Within the practical part of the work, a questionnaire survey of students who are interested in working for Czech Television was conducted. The questionnaire dealt with how students perceive the communication of potential employers on career sites and social networks. The results of the research served as a basis for the analysis of communication between ČT and competing employers in the online environment. At the end of this thesis, the principles for communication of CT within HR marketing on social networks are formulated based on the obtained data. With regard to these principles and recommendations, a proposal for a specific communication campaign on the social networks Facebook and LinkedIn is created for an internship in ČT news.