Dvojí kvalita potravin

The bachelor thesis contains an analysis of issues related to the dual quality of food. The dual quality of food is a policy-driven issue concerning the lives of consumers - voters. The work provides its definition, as well as the definition of quality as a key term, the relationship between price and quality and the perception of the consumer - the voter. It further analyses it from a political, with a view to the 2019 European Parliament elections, economic, cost savings, information asymmetry, opportunistic behavior, consumer theory, and ethical aspects, taking into account the SOCR Code of Ethics. Another important part is a summary of the legislative framework at the European, and especially the Czech level with a key part of the amendment to the Act on Food and Tobacco Products. The practical part of this work contains research on food quality in the Kaufland chain on the Czech and German markets, as well as a questionnaire survey, which serves as an additional source of information with regard to the focus of the work. The work provides a summary of the current situation in 2020 and a proposal for its possible solution.