Možnosti financování sportovního klubu se zaměřením na sponzoring

This thesis discusses the sponsorship of Rinceoirí, klub irských tanců z.s., a non-profit organization. It aims to suggest a strategy to identify and address potential sponsors in order to obtain funds. To accomplish this goal, analytical and comparative methods are applied to Rinceoirí, which derive from a theoretical base created by research and comparison. In order to identify the target group, the thesis uses a survey investigating participant’s relationship to Irish dance. In the theoretical part, the thesis focuses on the issue of non-profit organizations, reasons for their existence and management practices. Furthermore, it addresses the theoretical definition of the term sponsorship and describes how both partners approach it. Last but not least, it introduces Irish dance and Rinceoirí. In the practical part, the previous findings are used to analyze the dance group and to suggest concrete steps the group can use. The outcome of this thesis is a foundation, which can be used by Rinceoirí to establish a partnership. Additionally, the work introduces specific examples of how to use these steps. This thesis may also be used by other non-profit organizations as a guideline to address a sponsor.