Analýza business modelu pro italskou kavárnu

This bachelor thesis deals with a business model and its illustration on a particular example of an enterprise – Italian style coffee shop and bakery. Its main aim is to introduce the business model for the coffee shop which could bring on the Czech market something new and which will be able to outreach in the coffee industry. The first part is devoted to theory in which the business model is defined, is caught its development and the tools used the most often for its creation are described in detail. For the reason that the venture is in Italian style, we aimed also on coffee culture in Italy. The theoretical part is based on specialized literature. In the practical part, the business model is designed and analyzed for chosen entrepreneurial intention. A major part of the respondents expressed a positive approach to visit cafés and bakeries. Employee´s attitude and quality of ingredients are for answerers more important than low prices and other factors. However, for the big part of respondents, price deals are still attractive. Each business model building block is closely described and an idea of future development is outlined. The whole project design is in accordance with the legislation for running business in the field of gastronomy in the Czech market. The result of this thesis is the business model for the coffee shop which has the potential to become successful, competitive, and scalable for its future development. This thesis can serve as a base for the further processing of chosen business intention in the form of the business plan and its prospective realization in the future.