Způsoby měření a rozpoznávaní emoci pomocí analýzy obrazu v oblasti reklamy

The aim of this work was to write present knowledge in recognizing emotions from the pictures. It also included describing the Systematic Literature Review, which deals with methods for measuring emotions from the image in the advertising field.Recognition of emotions from the image is currently relatively developed and there are several methods, but some of them have drawbacks. For instance, the issue of determining the effect of emotion on a subject based on its physiological manifestations such as heart rate, pressure and etc is still to be researched.However, a great limitation of these methods is the need for a relatively high participation of the subject, who can also suffer from mental problems, stress or another factor that fundamentally distorts the results.The most sophisticated facial encoding method is FACS. This method can also be used to determine emotions from an image or video. Thus, subjects could only watch a certain advertisement and capture their face with a camera. The recording would then be sent for analysis. This method is non-invasive and very effective.