Problémy s duševním vlastnictvím digitálního obsahu

This bachelor’s thesis is about digital content and its sharing and distribution on the internet, Digital content brings with it the new issues stemming from its ease of distribution. The current intellectual property legislature attempts to address these issues, but these attempts are not completely effective.The objective of this thesis is to describe the shortcomings of legislature and the alternative non legislative methods of dealing with digital content and its issues.This thesis points out the imbalances between the rights of authors and consumers, the insufficient coverage of digital content in legislature, the causes of copyright infringement, also known as piracy and its negative impact on the economy, and also the inadequate protective solutions that have been deployed to battle it.In closure, a few solutions to these issues are proposed in attempt to achieve balance between both parties, impose greater limitations to the powers of corporations, implement a less intensive and more effective pushback strategy against piracy, improve the current payment system for authors and deploy marketing campaigns with better focus on public opinion.