Consumer Perceptions of Instagram Influencers: The Case of Turkey
| Název práce: | Consumer Perceptions of Instagram Influencers: The Case of Turkey |
|---|---|
| Autor(ka) práce: | Aydin, Altan |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Machek, Martin |
| Oponenti práce: | Tahal, Radek |
| Jazyk práce: | English |
| Abstrakt: | This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation tests. The findings show some different effects of influencers and influencer marketing on different genders. |
| Klíčová slova: | Influencer Marketing; Social Media; Instagram |
| Název práce: | Consumer Perceptions of Instagram Influencers: The Case of Turkey |
|---|---|
| Autor(ka) práce: | Aydin, Altan |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Machek, Martin |
| Oponenti práce: | Tahal, Radek |
| Jazyk práce: | English |
| Abstrakt: | This study examines the perception of Instagram influencers by Turkish Instagram users who belong to Generation-Y. The goal of this research is to answer this question: What effects do Instagram influencers have on Turkish people and on their purchasing decisions who belong to Generation-Y? The primary data, which is collected from 84 respondents, is analyzed by descriptive statistics and correlation tests. The findings show some different effects of influencers and influencer marketing on different genders. |
| Klíčová slova: | Influencer Marketing; Social Media; Instagram |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra marketingu |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 25. 12. 2019 |
|---|---|
| Datum podání práce: | 12. 5. 2020 |
| Datum obhajoby: | 18. 6. 2020 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/72042/podrobnosti |