Analýza business modelů audiovizuálního studia

This thesis looks for new customer segments for the researched audiovisual studio, it deals with identification of its strengths and weaknesses and it also modifies the existing business model of the studio so that it is for customers as attractive as possible. First, it introduces the subjects of trade business, influencer marketing and business models. It deals with researching the audiovisual studio in terms of services offered and current customers and afterwards it applies the selected business model Lean Canvas in terms of current and future status. Furthermore, based on the analysis of Porter's five forces, it performs a market analysis, which is supported by a market survey using the method of questionnaire survey. Subsequently the search for potential new customer segments is performed using situational analysis and qualitative research methods. In addition to that, the by-products of the effort of identifying new customer segments are determination of the pricing of the studio, forms of income flows and determination of the types of production on which the studio should focus.