Strategická analýza podniku Českomoravské informační systémy s.r.o

The objective of this this thesis is to formulate a strategic analysis of Czech company Českomoravské informační systémy s.r.o. which operates in the field of information technology, cloud solutions and traditional IT solutions, exactly application hosting. The first part of thesis consists of theoretical basis which quotes opinions of major czech and international authors dealing with strategic management problems. Furthermore, the theoretical part is divided into two main chapters. The analysis of the external environment, which is further divided into the analysis of the macroenvironment and microenvironment, and the analysis of the internal environment of the company. PESTEL analysis is used to analyse the macroenvironment. Porter's five forces and competition analysis are used for the microenvironment. For the internal environment, the method of identification of corporate resources is presented first, followed by VRIO analysis, financial analysis and a value chain to assess the ability to use these resources. Based on these analyzes, a synthesis is performed using a SWOT analysis, which is based on the one hand the biggest strengths and opportunities of the company and on the other the weak points and threats. All the above-mentioned analyzes are then applied in the practical part, in which the recommended management strategy of the company Českomoravské informační systémy s.r.o. is presented. The resulting recommendations can significantly help the company to consolidate and improve its position in the application hosting market.