UX testování a jeho význam pro návrh prodejní strategie

This diploma thesis examines the connection between UX testing and the design of a sales strategy. The goal was to provide an analysis of the User Experience for Graphic Standard software, which will be used for the last phase of development before entering the market. Based on the analysis, a draft sales strategy for the introduction of the product on the market was created. The testing took place using online video calls with screen sharing, where the respondents performed the assigned tasks directly in the software according to the compiled script. A total of 15 respondents completed the testing, who helped identify the underlying issues that reduce the software User Experience. The output of the testing is a final report with an overview of errors and problems together with a proposal for their solutions and measures. The conclusion of the thesis is devoted to the design of a sales strategy for the introduction of a product on the market, which includes strategic goals, marketing and communication mix, Value Proposition Canvas, competitive and business strategy.