Potenciál promítání českých filmů pro cizince v Praze

The present thesis aims to determine the size of market gap on the Prague cinema market for a business plan which involves screening of the Czech movies and brief educational introduction for foreigners. The thesis also assesses whether this business plan has a potential to succeed in a market environment. The theoretical part describes a general structure of the business plan and applies its principles on a culture field. The practical part uses this theoretical framework to evaluate all factors determining the potential of the business plan such as competitive advantage, size of target audience, financial stability or presence of risks. The thesis concludes that the business plan is not suitable for a market environment. Nevertheless, the interest of the target group is tangibly present and the project itself with some modifications has a chance to be realized.