Projevy Hofstedeho kulturních dimenzí ve spotřebě jednorázových plastů

This Master’s Thesis deals with cultural influence on single-use plastics. The aim of the thesis is to describe the influence of Hofstede’s cultural dimensions especially the individualism-collectivism dimension. The research is carried out by triangulation of qualitative methods, informal interviews, and observation at farmers’ markets in Australia. This multicultural country was selected to better understand consumer behaviour and environmental values in different ethnic’s groups. The result of the research supports some of the theories of restrictive laws discussed in the theoretical part. But there are also other factors which have influence and they are described in the analytical part. The study provides an interesting view of cultural differences concerning single-use plastics consumption and gives some recommendations for policymakers.