Návrh a implementace vícerozměrného systému měření a řízení výkonnosti

This diploma thesis is focused on the design and implementation of a multidimensional system for measuring and managing the performance of a specific business. The business for which the system is designed is a digital agency that develops mobile and web applications. The proposed system is based on the principles of the Balanced Scorecard concept. The thesis itself is divided into two main sections, the theoretical section and the practical section. The theoretical section is based on literature research and lays out the theoretical foundation of the thesis. The practical section firstly introduces the business itself and then secondly provides a strategic analysis of the business, which serves as the basis for proposing the new system of measuring and managing the performance of the business. The practical section then concludes by describing the actual implementation of the proposed system into the business.